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About us

At Rumi Apothecary, we are dedicated to harnessing the power of nature to enhance your health and well-being.

We strive to provide you with carefully curated, all-natural remedies, herbs, and products inspired by ancient healing traditions.

We take pride in offering a holistic approach to wellness, blending the wisdom of the past with the science of today.

Our mission

In alignment with the wisdom of the Māori proverb "Whāia te mātauranga hei oranga mō koutou" which translates to "Seek knowledge for the sake of your well-being", Rumi Apothecary is on a mission to bridge the gap between traditional herbal wisdom and the demands of modern life.

Our journey is deeply rooted in the belief that by preserving and sharing the ancient knowledge of herbal medicines, we can empower individuals to nurture their well-being naturally. We walk forward into the future while steadfastly cherishing the herbal traditions of the past, offering a harmonious blend of time-tested remedies with a contemporary twist.

We invite you to explore the healing wonders of nature's
bounty, guiding you toward a healthier and more balanced existence.

Rooted in centuries of wisdom:

For centuries, the rich tapestry of Persian culture has been interwoven with the healing arts, herbal remedies, and holistic approaches to health. We proudly draw upon this time-honoured legacy, paying homage to luminaries like Avicenna and Rumi, who, through their wisdom and insights, have illuminated the path to balance and vitality.

Ancient Persian medicine, often referred to as "Tibb-e-Unani" or "Greco-Arabic medicine", is a holistic system that seeks harmony between the body, mind, and spirit. At Rumi Apothecary, we believe that by reviving and honouring these ancient traditions, we can offer our global community a holistic approach to health that addresses the root causes of imbalance.

Meet the team

Dr. Ali Seyfoddin

Ali is is a distinguished pharmacist and professor with an exceptional focus on natural medicines formulation and development. With extensive expertise in plant-based medicines research, he brings a wealth of knowledge and innovation to the field, enriching the world of holistic healthcare.

Farzad Parsi

Faz has a natural flair for leadership and a proven track record of successfully running businesses. Farzad is a dynamic entrepreneur who excels in driving teams to achieve exceptional results. His strategic vision and hands-on approach make him a formidable force in the world of business, consistently turning challenges into opportunities for growth.

Dr. Carol Greene

Carol is a dedicated professional with a wealth of experience in clinical research, medical writing, and regulatory compliance, consistently ensuring that healthcare practices adhere to the highest standards. Her kindness and passion for healthcare make them a compassionate advocate for patient well-being.

Dr. Marzi Sharifi

Marzi is a passionate material scientist with a heart for natural, sustainable products. Her enthusiasm extends to promoting pet health and well-being, making her a dynamic advocate for both science and nature.

Nikki

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Why Choose Us?

Holistic approach

We believe in treating the whole person, promoting harmony between the mind, body, and spirit.

Expert team

An expert team of a pharmacist, herbalists and naturopaths will provide in depth health consultations and nutritional advice. Our practitioner range of herbal formulas are GMP certified, potent and effective treatments from a range of native and imported herbs in the form of tinctures, decoctions and capsules.

Expert team

An expert team of a pharmacist, herbalists and naturopaths will provide in depth health consultations and nutritional advice. Our practitioner range of herbal formulas are GMP certified, potent and effective treatments from a range of native and imported herbs in the form of tinctures, decoctions and capsules.

Ethical sourcing and sustainability

We meticulously curate our ingredients, prioritising ethically sourced, organic botanicals harvested with respect for nature and local communities. With a profound reverence for the environment, we ensure our packaging reflects our dedication to sustainability. Our eco-conscious approach involves thoughtfully chosen materials and recyclable packaging, minimising our ecological footprint while preserving the potency and purity of our products.

RUMI Community

Join a like-minded community of wellness enthusiasts who believe in the power of natural healing.

Our Location

Parnell Village

317 Parnell Road, Parnell, Auckland 1052

Tuesday to Friday 10 am - 6 pm
Saturday and Sunday 10 am - 3 pm
Closed on Monday

09 300 6308